ItalCrust Means Opportunity for Foodservice Distributors
Our discerning customers are hotels, country clubs, restaurants, sports venues, caterers, food trucks and kiosks who all share a common desire for premium pizza without the premium work attached to it. And our incredible flatbreads reach those who aren't necessarily looking for pizza, in its traditional sense.
ItalCrust requires little prep expertise, no prep space, no proofing step, stores for months and cooks in any type of oven. We are the only brand which offers the benefit of pizza-dough-ingredients, twenty-four hour proofing, hand stretching and oak fired cooking in a toppable crust. For more information see our foodservice page
Spotlight Article: Why Foodservice Distributors Are Carrying Too Many Crusts
Distributors' slots are full of pizza crusts (some of which barely sell) and this is because there are so many different attempts to emulating a pizza crust for operators who are not making their own. And because none of them quite measure up to the real thing, you need many slots to insure that you have something that will be "close enough" for the chef.
Do You Really Need More Than Three Pizza Crusts?
Every distributor needs a cheap crust, an authentic crust and perhaps a third one for whole wheat or gluten free. There is no way that you should have dozens of slots for all kinds of tortillas and crazy na'an bread pizza crusts. Now that a truly all natural and authentic crusts is available on a national scale, all of those slots full of near misses should be cleared up for other items. And while we love and respect these other products, we would not appreciate our local pizzeria making pizza on Naan. Read more